Robin Lovelace
Robin Lovelace
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"Market segmentation"
Different People, Different Incentives? Examining the Public Acceptance of Smartphone-Based Persuasive Strategies for Sustainable Travel Using Psychographic Segmentation
The development and delivery of ICT-based persuasive strategies for the adoption of more environmental-friendly modes of transport is an emerging strategy to help tackle the problem of excessive use of individual Conventionally Fueled Vehicles …
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