Market segmentation

Different People, Different Incentives? Examining the Public Acceptance of Smartphone-Based Persuasive Strategies for Sustainable Travel Using Psychographic Segmentation

The development and delivery of ICT-based persuasive strategies for the adoption of more environmental-friendly modes of transport is …

given=Rafael A., prefix=dos, useprefix=false family=Reis, Susan Grant-Muller, Robin Lovelace, Frances Hodgson