Market segmentation

Different People, Different Incentives? Examining the Public Acceptance of Smartphone-Based Persuasive Strategies for Sustainable Travel Using Psychographic Segmentation
Rafael A. dos Reis, Susan Grant-Muller, Robin Lovelace, Frances Hodgson
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Different People, Different Incentives? Examining the Public Acceptance of Smartphone-Based Persuasive Strategies for Sustainable Travel Using Psychographic Segmentation
Rafael A. dos Reis, Susan Grant-Muller, Robin Lovelace, Frances Hodgson
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