Different People, Different Incentives? Examining the Public Acceptance of Smartphone-Based Persuasive Strategies for Sustainable Travel Using Psychographic Segmentation

Rafael A. dos Reis, Susan Grant-Muller, Robin Lovelace, Frances Hodgson
January 2022
Cite DOI URL
Type
Journal article
Publication
International Journal of Sustainable Transportation
Market segmentation persuasive strategies positive incentives public acceptability travel behavior